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Research And Consulting - Sports Entertainment Leisure
Sweeney Sports was established in 1996 and is considered the pre-eminent research driven sports consultancy in Australia.  Drawing on the resources of one of Australia’s largest market research firms, Sweeney Sports specialises in delivering insight and guidance on everything related to sport in Australia.

CUSTOMISED SOLUTIONS


Understanding & Optimising in Sponsorship...

  • Reach of sports and profiling of the fan base
  • Sponsorship fit
  • Sponsorship leverage and activation
  • Sponsorship effectiveness and benchmarking
  • Quantifying sponsorship value and ROI

Strategic Commercial & Sponsorship advice...

  • Commercial strategy & planning
  • Contract & Rights Negotiation

Product Development...

  • Evaluating the fan experience
  • Membership package design, pricing and uptake projections
  • NPD evaluation
  • Brand health and benchmarking
  • Consumer segmentations

Ambassador Program Development & Performance Monitoring...

  • Athlete selection and matching
  • Ambassador program effectiveness and benchmarking

Managing the Event Experience...

  • Attendee profiling
  • Evaluating the consumer experience at-venue
  • Event development and evaluation

Maunfacturer & Retailer...

  • Usage and attitude evaluations
  • Consumer segmentations
  • Advertising testing and evaluation