"The delicate balancing act of advising a conservation driven organisation such as
Taronga Zoos on best commercial outcomes was handled perfectly well by Sweeney Sports
& Entertainment. The team at SSE managed to identify valuable findings from our
past research and advise the organisation on a number of new potential commercial
opportunities that covered recommendations on who to partner with and how to build
mutually beneficial relationships with these organizations. Their ability to segment
and understand what appeals to our differing customer groups provided the commercial
clarity we were in need of."
Corporate Partnership Manager
"Sweeney Sports & Entertainment provided the Rip Curl Pro with a detailed analysis
of the surf industry and solid strategic and commercial advice around how we could
better monetise our world famous event. Their knowledge and experience across the
business of sport and their interpretation of the data and findings was reported
back to us in a highly practical fashion that made further analysis and implementation
of many of their ideas easily achievable"
Group Advertising & Marketing Manager Rip Curl
"Over the past 5 years Sweeney Sport & Entertainment have provided MSL with invaluable
data and advice on a range of critical business issues from customer tracking, membership
modelling and facility evaluation. Sweeney’s ability to make sense of the numbers
and offer sound, well considered advice has assisted us in making the right decisions
across the organisation and we look forward to continuing to tapping into the valuable
knowledge base and insight they provide in the future"
General Manager - Sales and Marketing