Key Stakeholders
Often a small group of Stakeholders can represent a powerful interest group, not
only are their expectations sometimes complex, but these may well evolve at short
notice.
Senior Sweeney qualitative researchers conduct ongoing in-depth interviews with
these key stake holders. As the dialogue develops over time, a clearer picture of
priorities, underlying motives, common ground and even possible solutions, emerges.
Social Media and the Stakeholder explosion
Today, stakeholders regularly use social media and online commentary to express
their point of view. This wave of “opinion” is a valuable source of sentiment and
insight which comes complete with minute to minute currency.
Sweeney Research is able to monitor public topics of conversation which are important
to clients, then identify the “meaning” in the exchanges. Sweeney provides clients
with summaries which accurately highlight the priority issues, clearing the way
for swift and informed decision making.
Impact and influence
The success of a Corporate Affairs team within any organisation depends largely
on their capacity to influence others.
Sweeney Research provides astute and succinct reports which are “Boardroom Ready”.
In Sweeney Research reports, major issues, sensitivities and critical decisions
are elevated to give meaning, focus and impact to the Corporate Affairs leader’s
presentation.
The types of research services available span the following areas...
- Shareholder Sentiment
- Investor & Fund Manager attitudes & perceptions
- Staff attitudes and satisfaction
- Stakeholder attitudes & perceptions
- Supplier relationships and satisfaction
- Corporate branding and communication
- CSR Perception Measurement
- Public relations and crisis management
- Community relations monitoring
- Merger and acquisition attitudes and impact
- Corporate reputation and image
- Change management
- Environmental impact & climate change
-
-
For information about Sweeney Corporate, please contact David Armstrong. With over 15 years of experience
leading large organisations, David will demonstrate how a better understanding of
stakeholder can support confident decision making.
