CUSTOMISED SOLUTIONS
Understanding & optimising in sponsorship...
- Reach of sports and profiling of the fan base
- Sponsorship fit
- Sponsorship leverage and activation
- Sponsorship effectiveness and benchmarking
Product development...
- Evaluating the fan experience
- Membership package design, pricing and uptake projections
- NPD evaluation
- Brand health and benchmarking
- Consumer segmentations
Ambassador program development & performance monitoring...
- Athlete selection and matching
- Ambassador program effectiveness and benchmarking
Managing the event experience...
- Attendee profiling
- Evaluating the consumer experience at-venue
- Event development and evaluation
Maunfacturer & retailer...
- Usage and attitude evaluations
- Consumer segmentations
- Advertising testing and evaluation
SYNDICATED SOLUTIONS
The Sweeney Sports Report
Now in its 25th year, the Sweeney Sports Report is considered the authoritative planning
tool for rights holders and sponsors to monitor Australians’ sporting interests
and the impact of sponsorship activity.
Used by rights holders, brands, event owners, manufacturers, and media and activation
agencies, the report provides the reliability and brand credibility for stakeholders
to make informed strategic and tactical decisions relating to optimising the fit
and performance of their investment in sport.
Fieldwork is continuous via a national telephone interview of 2,000 16-65 year olds
and for the first time, the report has migrated to an online environment. This provides
subscribers with a more engaging and flexible planning tool, where data can
be instantly accessed and interrogated for specific requirements. In addition,
subscribers receive an electronic Quarterly Bulletin, covering the key consumer
insights from the sporting landscape.
The key metrics captured in the Sweeney Sports Report include:
- For 25 sports – total interest levels, passion, participation, attendance, TV viewing,
radio listening, newspaper, internet and mobile
- Sponsorship awareness levels by sport (for selected sports)
- Sports event, competition and club following
- Sports related spend
- Sports involvement and lifestyle characteristics
- Imagery of sports
- Best TV coverage – and PayTV and Freeview penetration
The Sweeney Sports Olympics Report
Sweeney Sports and Entertainment has also evaluated Australians’ interest and engagement
in the Summer Games over the past 16 years from Barcelona (1992) through to Beijing
(2008). The reports deliver unique and reliable insight into...
- Australian’s interest in the Games
- Viewing preferences and engagement with the Olympics
- The world of Olympics sponsorship, including the campaigns that have had the most
impact among Australian consumers over the last 5 Summer Games
