Each and every study we conduct is custom designed to suit the specific needs of our clients. We don’t offer black box or ‘off the shelf’ research products, but rather look to understand what our clients are looking to achieve and how research can best be used to meet those business objectives.

We understand that for someone from outside the research industry, or even someone with a reasonable level of exposure, market research can seem like it’s full of complicated terminology and confusing techniques. Over the years, we’ve always appreciated that our clients want to trust us to use the latest approaches and employ best practice thinking, but ultimately they want insights and business solutions.

We offer the full spectrum of research services under three main disciplines.

Qualitative research is all about understanding not only what people think, but why they think that way. It’s about unlocking the meaning that lies behind the attitudes and behaviour of people. Typically this type of research is free flowing and exploratory. As one of the first qualitative research companies in Australia, it’s something we’re passionate about and we pride ourselves on being able to deliver concise and actionable recommendations.

Quantitative research is often thought to be all about numbers and statistics. For us, it’s about what the data means and how it can be used by organisations to improve what they do. As one of the largest market research companies in Australia, we conduct all types of quantitative research and we have the resources to manage it all in-house. More importantly, within our consulting team, we have some of the leading thinkers in quantitative research in Australia. Their focus is on designing customised studies for our clients, conducting complicated higher level analysis and then distilling it all into accessible insights and solutions.

Strategy planning & consulting – alongside our qualitative and quantitative research, we are also often asked by our clients to drive their planning and to offer broader strategic consulting services. This can take many forms and reflects the collaborative way in which we like to work alongside our clients.

For more information about how we can help you better understand your specific market and the opportunities for your organisation, please contact either Louise Kennard, Lewis Jones or Ben Taylor:

Louise Kennard
Director of Qualitative Resaerch
email: louise.kennard@sweeneyresearch.com.au
Ph: +61 3 9699 8466

Lewis Jones
Director of Quantitative Research
email: lewis.jones@sweeneyresearch.com.au
Ph: +61 3 9699 8466

Ben Taylor
Managing Director, Sydney
email: ben.taylor@sweeneyresearch.com.au
Ph: +61 2 9262 3266

Complementing the day to day customised research we do for our clients are a range of specialist areas spanning sport, health, education and corporate research. These specialist division are headed up by members of our research team who have particular expertise in designing and implementing studies in these categories. Detailed profiles on each of these Sweeney specialist divisions can be accessed through the tabs on this page.