Each and every study we conduct is custom designed to suit the specific needs of
our clients. We don’t offer black box or ‘off the shelf’ research products, but
rather look to understand what our clients are looking to achieve and how research
can best be used to meet those business objectives.
We understand that for someone from outside the research industry, or even someone
with a reasonable level of exposure, market research can seem like it’s full of
complicated terminology and confusing techniques. Over the years, we’ve always appreciated
that our clients want to trust us to use the latest approaches and employ best practice
thinking, but ultimately they want insights and business solutions.
We offer the full spectrum of research services under three main disciplines.
Qualitative research is all about understanding not only what people
think, but why they think that way. It’s about unlocking the meaning that lies behind
the attitudes and behaviour of people. Typically this type of research is free flowing
and exploratory. As one of the first qualitative research companies in Australia,
it’s something we’re passionate about and we pride ourselves on being able to deliver
concise and actionable recommendations.
- traditional focus groups
- affinity groups
- online discussion groups
- in-depth interviews
- consumer immersion sessions
- consumer DVD documentaries
- accompanied shopping
- consumer observation
- idea generation workshops
- online/digital Qual
Quantitative research is often thought to be all about numbers
and statistics. For us, it’s about what the data means and how it can be used by
organisations to improve what they do. As one of the largest market research companies
in Australia, we conduct all types of quantitative research and we have the resources
to manage it all in-house. More importantly, within our consulting team, we have
some of the leading thinkers in quantitative research in Australia. Their focus
is on designing customised studies for our clients, conducting complicated higher
level analysis and then distilling it all into accessible insights and solutions.
- computer assisted telephone interviewing
- online surveying
- face-to-face interviewing
- smartphone surveys
- central location clinics
- mail out/self completion surveys
- intercept interviewing
Strategy planning & consulting – alongside our qualitative
and quantitative research, we are also often asked by our clients to drive their
planning and to offer broader strategic consulting services. This can take many
forms and reflects the collaborative way in which we like to work alongside our
clients.
- client workshops
- planning days
- brand strategy
- communication strategy
- discussion papers
For more information about how we can help you better understand your specific market
and the opportunities for your organisation, please contact either Jennifer Hodges,
Lewis Jones or Erik Heller:
Jennifer Hodges
Associate Director
email: jennifer.hodges@sweeneyresearch.com.au
Ph: +61 3 9699 8466
Lewis Jones
Managing Director - Melbourne
email: lewis.jones@sweeneyresearch.com.au
Ph: +61 3 9699 8466
Erik Heller
Managing Director - Sydney
email: erik.heller@sweeneyresearch.com.au
Ph: +61 2 9262 3266
Complementing the day to day customised research we do for our clients are a range
of specialist areas spanning sport, health, education and corporate
research. These specialist division are headed up by members of our research team
who have particular expertise in designing and implementing studies in these categories.
Detailed profiles on each of these Sweeney specialist divisions can be accessed
through the tabs on this page.
