For well over 30 years, we have been talking with Australians to understand their
attitudes, outlook and behaviour in order to help corporate Australia make the types
of decisions that make a difference.
As the credit crisis swept across the globe in the last half of 2008, many of our
clients asked – what does this mean for us? The norms of recent years had dissipated
and corporate uncertainty was rapidly converting into pessimism. To provide some
perspective and to help signpost the way forward, we conducted a national study
last October involving both qualitative and quantitative research.
The charter we set ourselves at the time was relatively straightforward… what are
everyday Australians thinking and what are they likely to do in coming months and
beyond? The simplicity of the question belied the complexity of making sense of
things in a rapidly changing environment. However experience tells us that one certainty
is that the clues to future behaviour lie in identifying the prevailing attitudes
of today and interpreting them against a long term understanding of what is happening
‘out there’.
Given the level of interest in that initial round of research and the continued
uncertainty about what 2009 holds, we have conducted a second round of research.
This summary report distils the main findings from our latest research. We’re confident
it will take you closer to the current Australian mindset and, if the shifts are
properly interpreted in the context of your business, will act as a springboard
for fresh thinking and opportunity identification.
If you would like to discuss the report in some more detail or discuss the possibility
of organising a briefing for your management team, please contact Marc L’Huillier
in our Melbourne office:
Em: marc.lhuillier@sweeneyresearch.com.au
Ph: +61 3 9699 8466
To read the full article, please click on the PDF to the right.
