Client Testimonials

For the past 30 years, the Sweeney Research Team has been watching and listening to people. Our reputation has been built on successfully empowering Australian and International business leaders with illuminating consumer insights.

Foster's Group

Kathy Barber, General Manager, Consumer Insights, Fosters Australia; now Fonterra

"We have always found the team at Sweeney Research great to work with. Foster’s Australia demands a high degree of ingenuity associated with all research and Sweeney Research, with Lewis and Marc leading a strong team of innovative researchers, deliver on this."

"We have over the past year worked with Sweeney Research on several very large and innovative projects. Sweeney Research has been very proactive in this project in terms of working with the Foster’s Australia brand teams in generating opportunities based on rigorous research results."

National Australia Bank

Matt Dickerson, Segment Insight Senior Analyst, Consumer Banking Solutions

"The project has delivered huge benefits to the Consumer Insight team and through a good partnership with all at Sweeney Research, our internal client areas can expect accurate and timely answers to any business questions they have."

Nestlé

Lindsay Hardingham, former Nestle Insights Manager (12 years)

"Sweeney Research has been a strong and consistent business partner of Nestle Insights & Knowledge for 5 years."

"They are a dedicated and passionate team who give clarity and insight, as well as pragmatic implications and recommendations. Sweeney’s go beyond what is required in their strategic thinking and willingly add more value pre and post a typical research project in their approach - without hassling over fees."

"They tailor their research methodologies on each project based on the business issues/opportunities and are constantly thinking about fresh methods that add relevant knowledge where warranted."

"The communication skills of the Sweeney Consultants are first rate and they possess a comfortable, friendly rapport with clients that puts everyone at ease."

"I always enjoy working with this team for its honesty and transparency to produce the best solutions for the brands."

WorkSafe

Bernie Dean, Executive Director, Marketing & Communications

"WorkSafe is in the business of changing the attitudes of Victorians toward safety, and ultimately influencing their behaviour at work. Sweeney has been instrumental in helping us deveIop deeper insights into the minds of those we want to influence. Helping us means challenging the assumptions we make and encouraging us to take the view of the outsider into account at all stages of the creative and policy process."

"The impact of their expertise is manifested in our activities on a daily basis- whether it be our successful public awarness campaigns, the way our safety officers act when upholding the law in workplaces or providing the best service possible to workers that are injured."

AAMI/Suncorp

John Morrow, former Personal Insurance Insights - Suncorp

"For over two decades, Sweeney Research has worked closely with the AAMI management team providing customer based insights. These have been useful in guiding strategic and tactical decisions for a wide range of projects from communications development and evaluation to claimant satisfaction tracking and including numerous and challenging adhoc studies."

"Over the years, Sweeney Research has proved to be a responsive, consistent and reliable partner and has made a fundamental contribution in influencing AAMI's continuing success"

Brandmatters

Paul Nelson, Founder and Managing Director, BrandMatters Pty Ltd

"BrandMatters has seamlessly partnered with Sweeney Research for a period of five years, across a wide variety of client assignments and industries in both the quantitative and qualitative realm. We share a close alignment of values and philosophy, which combines our specialist brand insight with Sweeney's tailored research approach. We have always been impressed with the teams complete professionalism, responsiveness and offer to go ‘the extra mile’ whenever required. In our experience their approach is grounded, yet intelligently sophisticated; incorporating the latest tools and methodologies. We have absolutely no hesitation in engaging them and referring them to our clients and to others."

Grey Group

Randal Glennon, General Manager

"Grey has been working with Sweeney Research on many client assignments over the years, none closer than that with the Transport Accident Commission. In fact, the success of TAC campaigns is often credited to the close collaboration between Sweeney and Grey, where actionable insights have resulted in highly effective behavioural change outcomes."

"This relationship sets the benchmark of how creative agencies should work with research consultancies based on trust and mutual respect - a genuine collegiate approach to finding the best communications solution."

WHYBIN/TBWA

Des Speakman, (Former) Chairman of the Campaign Palace, and Whybin TBWA

"During the course of my professional career, I have had the opportunity to work with a number of market research companies. Of them all, I rate Sweeney’s as the best ad hoc research company in Australia."

"There are a number of reasons for this assessment, with Brian Sweeney being a large factor in the equation. He brings experience, intelligence, strong strategic marketing skills, objectivity, trenchancy and integrity to every project. I have learnt to value his opinion and judgement.
But beyond that, he has surrounded himself with a group of talented people, he’s built an impressive infrastructure that guarantees effective and objective recruitment and he was early to recognise the research possibilities offered via the internet."

"On any project that required intellectual input and interpretation beyond the mere norm of the research industry, Sweeney Research was always my first choice. I confidently recommend them to you."

Luxottica

David Wotherspoon, Luxottica Australia and Sunglass Hut Europe

"Our partnership with Sweeney has been central to the programmes we have run that have really connected with our core customers. I really value the enthusiasm and intelligence they bring to our business. It’s been challenging in a great way, keeping us and our agencies honest...and also a lot of fun."