AMSRS Conference 2011 - Best Paper
AMSRS: Best Paper
Conference - 2011
Louise McDonald and Joanna Denny (Head of Insight, Nestle) were awarded 'Best Paper'
at the National Australian Market and Social Research Conference for their thought
provoking analysis of consumer co-creation
AMSRS Young Researcher Scholarship
In December 2011, Kirsty Wright was awarded the AMSRS Young Researcher Scholarship
for 2012. The scholarship sponsors her to complete the Graduate Certificate in Survey
and Market Research Methods next year at the at the University of Wollongong’s Sydney
campus. The competition was open to all young researchers in all of Australia, so
it is a tremendous achievement to win the scholarship.
The certificate is the result of a partnership between AMSRS, AMSRO and University
of Wollongong and has been developed with our input to reflect the needs of our
industry and profession. The course has been integrated with the QPMR syllabus so
that completion of the course by AMSRS members, together with 5 years’ experience,
automatically qualifies students for QPMR. Kirsty joined Sweeney Research in January
2008 as a Graduate Research Consultant and in 2009 was awarded the Mike Labalestier
National Conference Scholarship for the NSW Division.
Eli Lilly Global
Awards Program - 2008
Eli Lilly is one of the world’s largest pharmaceutical companies. We recently
conducted a major qualitative and quantitative study on a major new medication.
The segmentation that we produced took out one of their top global awards against
major specialist research companies from around the world.
Winner: AMSRS Research
Effectiveness Awards - 2006
We were honoured that our research for Transport Accident Commission took out one
of the three inaugural awards for Research Effectiveness at the 2006 Australian
Market Research Conference.
What the judges said...
“This one was a ‘lay-down misere’. It was clear from this entry that both the client,
TAC, and its advertising agency, Grey Worldwide, believe that Sweeney Research’s
work has saved lives. In absolute terms, the campaigns have helped prevent more
than 5,500 fatalities. This is research effectiveness at its best.”
From the client...
“Research enables the TAC to stay in touch with the Victorian community. The combination
of continuous tracking, a ‘point in time’ approach (like the TAC’s road safety monitor)
and campaign testing provides us with a very clear insight into community attitudes.
It also lets us know when the audience might be ready to hear about new issues.”
Colin Radford, Chief Communications & External Relations Officer
Research Effectiveness Awards - 2007
AAMI are one of our largest standing clients and we’re proud of the role research
has played in driving the growth of the organisation. Outside of informing decision-making,
AAMI has used research results in ongoing public relations campaigns to drive brand
awareness and consumer affinity. For 10 years we have worked with AAMI to produce
a series of Safety Index publications that are arguably the most widely reported
commercially driven surveys in Australia.
In 2007, our Safety Index research was a finalist in the annual AMSRS Research Effectiveness
“The research has helped AAMI’s public relations campaigns evolve into being one
of the best in the Australian insurance sector, if not the entire financial services
industry. Sweeney Research has a reputation for research that is robust, reliable
and authoritative. The research database, which spans more than a decade and thousands
of responses, can reliably be quoted as an authoritative source and helps build
AAMI’s brand reputation. This has given media commentator’s confidence that the
issues and trends that we identify are real, relevant and accurate.”
Rob Whelan, (Former) National Manager, Corporate Affairs, AAMI
Best of the Best
- Australian Service Excellence Awards - 16 May 2006
We are extremely proud of our ongoing relationship with AAMI. They are invariably
held up as a benchmark in customer service. This status was well reflected when
they won three of the top National Awards at the prestigious Australian Service
Excellence Awards. This included being named ‘Best of the Best’.
Service Professionals, 4 awards - 1 high commendation - 2006
In 2006, BUPA Australia took out 4 awards and one high commendation at the International
Customer Service Professionals (ICSP) Awards.
In addition to this, we were also delighted to receive two major industry awards
in 2006 and 2007.