Brian founded Sweeney Research in 1972.

Brian's expertise is in the qualitative research area where over the years he has conducted in excess of 8000 group discussions with a specific focus on advertising research.

Brian has been a judge of the biannual Advertising Effectiveness Awards in 1991, 1993, 1995, 1997, 1999, 2001, 2003. In 1994 Brian was nominated as co-chairman of the organising committee for the annual market research society functions. In 1997, Brian was voted by his peers as BRW magazine Australia's Best Market Researcher.

Adeline joined Sweeney Research in 2007, working primarily as a quantitative researcher. She completed her Honours degree in marketing from Monash University and a PhD in consumer behaviour from RMIT University.

Adeline has presented and published her work in a number of leading academic conferences and journals. Her areas of academic interest include memory and decision making, as well as the influence of the environment on behavioural patterns.

Complementing her academic exposure, Adeline's past consultative research experience includes working at Forethought Research and The Australian Centre for Retail Studies. Her experience spans across numerous industries including, FMCG, retail, telecommunications, education and postal.

Amma started at Sweeney Research in 2008 as a casual while completing a Bachelor of Applied Science (Computer Science) Degree at RMIT. In 2009, Amma became a Team Leader in our call centre and also gained experience working in our Coding and Data Entry departments. During 2009 Amma also completed a Masters in Business IT at RMIT. Amma became a Graduate Research Consultant in 2010 and was promoted to Research Consultant in 2011. Amma is currently concentrating on quantitative research techniques.

Andrew Green joined Sweeney Research in 2010 to head up Sweeney Sports. Prior to this, Andrew spent the previous 5 years in London as a Director of KantarSport (formerly TNS Sport UK). He has worked with a host of major global sporting bodies and sponsors primarily helping them to understand fans engagement with sport and advising on the ROI and fit of sponsor activities on brand strategy and vision. Andrew is experienced in qualitative and quantitative research and has completed a range of consumer and media research evaluations including brand exposure and value analysis, domestic and global audience analysis, consumer U&A evaluations, brand, segmentation and fan experience research, and global fan research.

Andrew holds a Bachelor of Business (Marketing) from the University of South Australia and a Graduate Certificate in Sports Management from Deakin University.

Andrew will be focusing on continuing to develop and grow the Sweeney Sports division, drawing on his extensive international experience.

Anne-Marie completed a Bachelor of Business in Marketing and Applied Economics from Deakin University in 1991. She began her career in market research as one of the first MRSA trainees in 1993, working for The Key Response, a small qualitative-specialist consultancy based in Melbourne.

Anne-Marie was mentored in qualitative techniques by Alison Fraser, of The Key Response, an ex-planner at J Walter Thompson and Director of MBL, London. Over her five years there she learned all aspects of qualitative research, strategy planning and consumer behaviour.

She joined Sweeney Research in 2000, as a Senior Research Consultant, specialising in qualitative research where she worked on successful pitches for Sussans and Goodyear. In late 2001 Anne-Marie moved to the UK where she continued working in qualitative research, working for Frontline Research for clients such as Cadbury's, Cussons and Robinsons. After having two children, Anne-Marie returned to Sweeneys in 2007 as a Senior Consultant.

She works across a range of business-to-consumer; business-to-business and social research and has a particular interest in communications strategies.

Brad joined Sweeney Research in 2005 and works primarily as a quantitative research consultant. He began his research career at Research International where he was involved in a range of quantitative and qualitative projects for Australian and international clients.

Prior to research, Brad was a marketing graduate with Visy Industries. There he gained considerable experience in marketing to private and public sector organisations.

Brad is currently completing his Masters in Statistics at Swinburne University. He holds a Bachelor of Business (Marketing/Business Modelling) from Swinburne University and is a full member of the AMSRS.

Cassie joined Sweeney Research in 2005 and specialises in both qualitative and quantitative research.

Cassie has a PhD in Psychology and prior to joining Sweeney Research, she spent two years in the USA as a Research Associate at Stanford University's Graduate School of Business.

Her academic research focused on the measurement and structure of attitudes (especially attitudes around socially sensitive issues). Other areas of Cassie's academic research included persuasive communications, internet-based communications, negotiation, social exclusion/ostracism and influences on decision-making.

Cassie has co-authored four psychology academic journal articles, two academic book chapters and she has presented at over 25 national and international academic conferences. She has also presented on SBS's Insight program on topics such as bullying and has conducted a workshop on Social Marketing Research at an international Psychology Conference in Melbourne.

Her key area of focus is Social research and she works on a large range of government projects – including policy change, communications and high-impact social marketing campaigns. She has a passion for advertising and is a specialist in advertising/communications development and evaluation research.

Charlie joined Sweeney in mid-2010 and has over seven years’ experience in the marketing space as an analyst, researcher and strategic planner specialising in communications development and evaluation.

Skilled in both qualitative and quantitative disciplines, he completed a BComm/BSci at the University of Melbourne majoring in Biotechnology and the History and Philosophy of Science and covering everything from marketing through to econometrics and finance as part of a generalist commerce degree.

Currently nearing completion of a MSc, he brings a deep understanding of the scientific method to all his research projects, but is inspired by leveraging insight to find powerful creative solutions to business problems.

He has well developed skillsets across qualitative insight and opportunity identification, brand and advertising development as well as quantitative evaluation of campaign effectiveness and ROI using a variety of techniques including econometric and financial models. He has worked across a range of industries and sectors including fmcg, banking, finance, insurance, telecommunications, automotive, consumer electronics, local, state and federal government departments as well not-for profit.

Courtney joined Sweeney Research as Senior Qualitative Consultant within Sweeney’s Sydney research team in February 2010.

Upon completion of a Social Science Degree at Macquarie University in 1999, Courtney began her career at ANOP Research Services in Sydney where she gained experience in both qualitative and quantitative research and worked for clients such as Qantas and Fairfax. In 2003, she moved to the UK and joined IFF Research in London where she conducted a range of qualitative and quantitative studies primarily across the public and financial services sectors. At the start of 2006, Courtney became a qualitative specialist at SPA Research in London, working across the FMCG sector and from 2007 to 2010; Courtney was a part of the consumer qualitative team at TNS Research International UK (legacy Research International) working across a broad range of clients and sectors.

Courtney has particular experience in the areas of shopper research, customer segmentation and profiling, concept testing, NPD, category development, brand equity, customer satisfaction and loyalty, packaging evaluation and design and communications testing.

Over the course of her career Courtney has worked across the Financial, FMCG, Retail, Public Sector, Travel, Food Manufacturing, Tobacco, Automotive and Telecommunications sector using a large range of methodologies.

David was appointed as Executive Chairman of Sweeney Research in 2005.

David commenced his market research career with British Leyland in the UK in the mid ‘70s and after moving to Australia became Market Research Manager for Ford Australia in 1979.

In February 1981, David joined Reark Research as a Project Director and in 1984 set up and became General Manager of ARMS: Automotive Research and Marketing Services - a separate operating division of Reark Research.

David joined Sweeney Research in January 1986, as a Director of the company with primary responsibility for quantitative research. He is particularly experienced in the design and implementation of large scale tracking research projects.

David is a full member of the AMSRS and is a Qualified Practicing Market Researcher (QPMR).

Emily graduated with a Bachelor of Commerce from the University of Melbourne in June 2009. Throughout her course, she focused on consumer behaviour and marketing strategy, which lead to her interest in market research. Emily joined Sweeney Research in a qualitative research role in 2010.

Since this time, Emily has been involved in a broad array of projects across many different industry sectors including government, FMCG, finance and telecommunications.

Emma joined Sweeney Research in 2010 and specialises in quantitative research. She offers a depth of experience with over 15 years in delivering insights through brand and advertising development and measurement, new product development, customer experience and satisfaction measurement, advocacy and product migration analysis, and longitudinal tracking.

Having predominantly worked in research and strategy for blue-chip clients in FMCG, finance, telecommunications, media and advertising, Emma brings an understanding of the intricacies of challenges clients face in increasingly competitive market environments.

Emma has a degree in Business majoring in Marketing from Monash University and studied Actuarial studies at Macquarie University.

Emma joined Sweeney Research in March 2010 having spent a decade in the market and social research industry.

Emma has an Honours degree in Psychology from the Australian National University and a Graduate Diploma in Statistics and Operations Research from RMIT. She is an active member of the AMSRS (having served as Vice President of the ACT Division) and is accredited to QPMR.

Throughout her career Emma has focused on Social and Government research, having worked with a wide range of Federal and State Government Departments and Agencies. She brings a thorough understanding of the context in which Government bodies operate, and a passion for applying innovative solutions to social research problems.

Erik joined Sweeney Research in 2005 and was appointed Managing Director of Sydney in 2011.

With over 10 years consulting experience in research and related fields, Erik specialises in brand and communication strategy, market segmentation, customer satisfaction/loyalty, market/choice modelling and pricing research.

Prior to Sweeney's, Erik was at Numbers International and has also worked in advertising in Australia and Europe and on the client side at the Wella headquarters.

Erik holds a Bachelor of Economics, with first class honours in Marketing, from the University of Sydney. He is a Qualified Practicing Market Researcher (QPMR) and previously received the Tony Wheeler Best Paper Award at the national conference of the AMSRS for a paper on online research.

Erik has significant experience in many industries including Retail, FMCG, Telecommunications, IT, Financial Services & Insurance, Healthcare & Pharmaceutical and Manufacturing across consumer and B2B markets. Erik works closely with many of the business’s key clients and is involved at a strategic level in many of the core projects run by the business.

Prior to joining Sweeney Research in 2000, Finn was employed to run @vertising, a boutique advertising and market research agency based in Melbourne that serviced internet clients. Prior to this, he worked in London at the business-to-business market research company Kadence UK Ltd, where he acquired valuable hands-on experience as a telephone interviewer and qualitative recruiter. He also worked at the London based LINK Strategic Research, where he worked on various qualitative and quantitative projects for a range of European companies.

Finn specialises in quantitative research, with 14 years’ experience across a wide range of areas including government, insurance, sporting, FMCG and arts/events. He also has extensive experience conducting qualitative in-depth interviews.

Finn has a Bachelor of Business (Marketing/Hospitality) and an Associate Diploma of Business (Marketing/Japanese).

Hannah began working at Sweeney Research in 2005 as a CATI interviewer. She then became a CATI team leader in 2008 and a CATI supervisor in 2009. She also worked in the coding department and assisted in conducting clinics.

In 2009, Hannah completed a Bachelor of Science with Honours in Applied Statistics at the University of Melbourne.

Hannah became a Graduate Research Consultant at Sweeney’s in 2010 and was promoted to the position of Research Consultant in 2011. Hannah specialises in quantitative research.

Hannah is a research consultant specialising in quantitative research.

She joined Sweeney Research in 2000 and gained experience in a variety of operational and analytical roles before becoming a Research Consultant in 2007.

Since this time, Hannah has managed a variety of projects from small ad-hoc studies to large scale tracking research programmes. She has worked with clients from a large range of sectors including insurance, FMCG, transport, technology, telecommunications, advertising and communications, the arts and government.

Hannah has significant quantitative research experience across study types such as consumer usage and attitudes, customer satisfaction, segmentation, entertainment and events, packaging and social research.

Jason gained a Bachelor of Arts at Colgate University in the US. Jason commenced his professional career with Reuben H. Donnelly, an advertising company in the States.

Since joining Sweeney Research in September 1997, Jason has overseen the development of our CATI operations. With a strong background in statistics and computers, Jason is often involved in complex data analysis as well as electronic survey design.

Jason became Director of Operations in October 2003 and heads up SearchLight – our field and operations division.

Jennifer joined Sweeney’s in 2009 with a particular passion for Qualitative research and 12 years’ experience under her belt. With extensive experience in tackling both tactical and strategic challenges across brand, the full scope of NPD and communications Jennifer brings the perspective to challenge assumptions around consumer knowledge and translate consumer insight into meaningful and actionable business strategy.

Keeping engaged with the shifting consumer landscape is what keeps Jennifer constantly intrigued in the broad scope of categories that she has explored over the years – from Services; Finance, Telecommunications, Utilities, Transport to Durables; White goods, Automotive, FMCG and Alcohol.

Jennifer brings a solid foundation in classical qualitative techniques but also enjoys blending in new techniques borne from her experience in innovation and idea generation. Jennifer graduated with a Bachelor of Business Marketing (Honours 1st class) from Monash University – David Syme School of Business.

Jo joined Sweeney Research in 2006 where she worked primarily in quantitative research. In late 2006 she moved to the UK where she worked with a leading Marketing and Research Consultancy in Leeds. Her focus during her time in the UK was on both quant and qual research across a wide range of industries including retail, FMCG, finance and utilities. Upon returning to Australia in 2009, Jo has re-joined the Sweeney team and she is working with both our private and public sector clients in a dual qualitative and quantitative capacity.

Julie works as a Senior Research Consultant at Sweeney Research in Sydney across a variety of categories. Julie joined Sweeney Research in 2006 and prior to this worked at Environmetrics and as a tutor in Services Marketing at the University of Sydney.

Julie has over 5 years’ experience in research and related fields and holds a Bachelor of Commerce (Liberal Studies) Honours degree from the University of Sydney where she majored in Marketing and Econometrics.

Julie conducts both consumer and business-to-business research across a range of industries including Financial Services and Insurance, Pharmaceutical and Healthcare, Telecommunications, Education, FMCG, Media and Retail.

Julie has significant experience in brand and communication strategy, customer satisfaction/loyalty research, pricing and market assessments, needs/typology based segmentations and NPD.

Kirsty works as a Research Consultant at Sweeney Research in Sydney across a variety of categories. Kirsty joined Sweeney Research in January 2008 as a Graduate Research Consultant and prior to this worked at The Nielsen Company on the Household Income and Labour Dynamics in Australia (HILDA) study for two years.

Kirsty has over four years’ experience in research and related fields and holds a Bachelor of Commerce, with First Class Honours, in Marketing and Demography at Macquarie University, Sydney. Kirsty has conducted academic research on customer loyalty and has co-authored two international conference papers on her thesis research, with one nominated for best paper.

In 2009, Kirsty was awarded the Mike Labalestier National Conference Scholarship for the NSW Division.

Kirsty conducts research across a number of industries including Financial Services/Insurance, Retail, FMCG, Travel, Recruitment Services, Media and Communications, Government and Professional Services and has a particular focus on Healthcare and Pharmaceutical research.

Kirsty specialises in needs/typology based segmentations, NPD, brand and communication strategy, market assessments and customer satisfaction/loyalty research.

Lawrence joined Sweeney Research in April 1992, whilst completing a Bachelor of Science degree at the University of Melbourne. In his years of employ here at Sweeney Research Lawrence has worked in a number of areas and with a range of clients.

As Associate Director of Operations, Lawrence manages the Data Processing team, and is also one of our key Data Analysts. He is also charged with developing and expanding our online surveying capabilities, as well as the design and implementation of our Quality Assurance policies.

Lawrence's wide ranging knowledge of the industry and skills in computing make him a valuable member of the Sweeney Research team.

Lewis commenced his research career in 1991, with MORI, one of the leading market research agencies in the UK. In 1995, Lewis joined Business Development Research Consultants, primarily specialising in financial and leisure research.

Lewis moved to Australia in 1996 to join Sweeney Research. He is mainly involved in customer satisfaction, branding, advertising, product concept testing, pricing, packaging development and tracking research on behalf of a wide range of private and public sector organisations.

Lewis is the Managing Director for the Sweeney Research office in Melbourne and specialises in quantitative research.

Lisa joined Sweeney in April 2010. Lisa began her research career at Open Mind Research Group in 2004 and prior to that worked at a boutique marketing consultancy.

Specialising in qualitative research Lisa has worked across a range of organisations spanning FMCG, Banking and Finance, Media, Retail, State and Federal Government. She has extensive experience in communications development, communications evaluation, brand development and positioning, new product development and B2B research. Lisa finds people fascinating and enjoys making sense of their experiences and attitudes.

Lisa graduated from the University of Melbourne with a BA in History and diploma of Modern Languages in 2001.

Liz has over 10 years’ qualitative research experience in both the UK and Australia. Prior to joining Sweeney Research, she worked at both AMR Interactive and Blue Moon Research in Sydney. She holds a BA (Cantab) in Geography from Cambridge University.

Having worked with a wide range of clients in both the private and public sectors, Liz's experience cuts across a number of different categories, including FMCG, financial, pharmaceutical, telecommunications. She has also worked on a number of large-scale social research projects, often with harder-to-reach research audiences, including the elderly, teenagers and immigration asylum seekers.

Liz is passionate about ensuring the best approach is used for each project, and is experienced in running more creative workshop style sessions and in home immersions as well as the more standard qualitative methodologies. She is focused on providing clients with clear insights that tell the real story and bring consumers to life to guide successful communications, NPD and brand strategy.

Louise heads up the qualitative research team in Sydney and in 2011 was appointed a Director of the company. Louise works at a strategic level across a broad range of clients and industries.

As a researcher, Louise is well known for creating inspired and unique ways to ‘unlock the opportunity’. She believes the richest seams of insight and most exciting outcomes emerge from a true triumvirate; one where the researchers, clients and consumers are all equally engaged and equally enthusiastic about avoiding the predictable.

With over 13yrs experience as a qualitative specialist, Louise continues to be inspired by the stories and experiences of everyday Australians. This is reflected in the way she brings qualitative research to life. Louise is passionate about uncovering new and fresh insights for her clients and adding colour and meaning to these insights through dynamic presentations. Louise’s expertise and standing in the industry was emphasised at the 2011 AMSRS conference where she was awarded Best Paper.

Louise has been with Sweeney’s since 2001.

Marc joined Sweeney Research in 1993. He moved to Sydney in 1995 and established our NSW office. After a decade of developing our operations and presence in Sydney, Marc was appointed CEO of Sweeney Research and moved back to Melbourne in 2005.

Marc has a passion for qualitative research and works with many of our major clients across the both the private and public sectors. In addition, Marc is a Director of Sweeney Sports and comes from a sporting background. He played in the 1999 Rugby Union World Cup Finals, representing the US Rugby Union team.

Mary joined Sweeney Research in 2007 after completing a Bachelor of Law/Business Management at Victoria University. Prior to this she studied psychology and cultural studies at the University of Melbourne. Throughout her studies, she gained a passion for understanding consumer trends and the development of innovative business strategies which she’s brought with her to Sweeney Research.

Mary works primarily as a quantitative researcher. She has been involved in a wide variety of projects across both the public and private sectors and gained experience in the areas of customer satisfaction, brand equity, consumer usage and attitudes, and segmentation studies.

Marija joined Sweeney Research in 2008 as an intern whilst completing a Masters of Psychology at UNSW, with a focus on organisational psychology. Prior to this she undertook a Bachelor of Psychology (Honours), and graduated with First Class Honours. Her Masters research investigated the role of feedback and collaborative testing on the retention of course material in an educational setting, and was published in Applied Cognitive Psychology in 2009.

In 2010 Marija moved into a full time role as a Research Consultant and works on both qualitative and quantitative research in a variety of areas including branding, advertising, communications, new product development, customer satisfaction and consumer segmentation. She works in a wide variety of categories covering both consumer and business markets, and has worked on research across various industries including finance, transport, health and government.

Natalie joined Sweeney Research in 2010. Natalie works predominantly within the Healthcare and Pharmaceutical Research area.

Originally from the UK, she began her career at GfK-NOP (formerly GfK Martin Hamblin) in the Consumer Brand Development team, before moving to Synovate Healthcare (International Team) where she worked for major clients across the European pharmaceutical market.

Natalie moved to Australia in 2008 gaining experience within the Australian market at Ipsos.

Natalie has a wealth of experience conducting qualitative and quantitative research with GPs, specialists and KOLs, with a particular emphasis on qualitative research. Therapy areas include cardiovascular, diabetes, respiratory, nephrology, neurology, anaesthetics, psychiatry and oncology.

A full member of the AMSRS, she also holds a certificate in Market Research and a BSc (Hons) in Psychology.

Paula began her career at Sweeney Research in April 2001 starting as an interviewer then moving on to a supervisor's role the following year.

Paula took over the Recruitment Manager's position in August 2006.

Paula is responsible for managing qualitative recruitment for focus groups, in-depth interviews and quantitative clinic studies on behalf of researchers in our Melbourne and Sydney offices.

Peter joined Sweeney Research in 1990 after a career of over 20 years in the food industry where we worked in marketing and general management roles.

He works on both qualitative and quantitative research, with a greater focus on the former and has worked with a wide range of clients across an extensive number of sectors - FMCG, Government, advertising, finance, retail and road safety to name but a few.

In 2006, Peter won the Australian Market and Social Research Society’s inaugural Research Effectiveness Award for this submission Everybody Hurts detailing our (at that stage) 17 year history of work for Victoria’s Transport Accident Commission (the TAC).

He currently manages Sweeney’s work on two significant Victorian government accounts – the TAC, where his involvement began in 1990, and WorkSafe with which he has been involved since 2005.

Peter has an Economics degree and a Graduate degree in Marketing.

Rebecca joined Sweeney Research in 2008, working primarily as a quantitative researcher.

She has extensive experience in customer satisfaction, packaging development, pricing, new product development and sensory research. Rebecca has also worked across a range of sectors including FMCG, Pharmaceutical, Retail and Government.

Prior to joining Sweeney, Rebecca worked as an Account Manager at Colmar Brunton Research and a Research Manager at Consumer Affairs Victoria. She graduated from RMIT University in 2002 with a Bachelor of Applied Science (Consumer Science).

Upon completion of a Law Degree at the University of West of England in 1993, Sam began her career in research as a graduate with TNS, one of the UK's leading marketing information companies. For five years she worked in field operations, managing many ad hoc projects both qualitative and quantitative and specialising in firstly consumer and then healthcare research. Sam then turned her hand to retail market measurement and purchase behaviour analysis for a number of retail clients such as Marks & Spencer and Debenhams.

Sam joined Sweeney Research when she moved to Australia with her family in 2003. She specialises in quantitative research and stays in touch with consumers by regularly conducting depth interviews and observing group discussions. In 2007 Sam became an Associate Director of the company. She has experience in a wide range of industry sectors including, FMCG, Automotive, Telecommunications, Healthcare, Government and Finance.

Sasha joined the Sweeney Research team in 2010 and has predominately worked in the online media and tourism industries.

Sasha worked for three years at News Limited's online employment brand CareerOne.com.au managing the brand insights and online data analytics including large scale segmentation, brand tracking and site usability. Previous to this role Sasha worked in the Strategic Insights team of Tourism Australia which involved managing an array of quantitative research studies across both domestic and international tourism.

Stuart joined Sweeney Research in 2009 as a Senior Quantitative Research Consultant.

With eight years of experience in market and social research, Stuart specialises in brand and advertising evaluation and communication strategy, product development, service/policy evaluation and customer/employee satisfaction.

Stuart began his research career in the UK where he worked as a Research Consultant and a Senior Social and Market Research Consultant for two large management consultancy firms.

Stuart holds a First Class BA Honours Degree in Business and Marketing and also a Post Graduate Diploma in Social and Market Research Practice. He is also a Qualified Practicing Market Research (QPMR) and Full Member of the Australian Market and Social Research Society (AMSRS).

Stuart has experience managing numerous tracking and ad-hoc social and market research projects across a range of industries including finance, FMCG, Government, transport, retail, technology, health and environmental in both public and private sector organisations.

Jacquie joined Sweeney Research in 2010 as a Research Consultant, working predominantly in the quantitative area. In her five years of consulting experience, she has gained a breadth of experience in both qualitative and quantitative methodologies covering communications evaluation, usage and attitude studies, new product development, customer satisfaction, segmentation studies, branding studies, stakeholder/program evaluations, and tracking studies.

Prior to joining Sweeney Research, Jacquie worked at Instinct and Reason where her role predominantly involved the management of ad-hoc public sector projects across various Government departments (both State and Federal) and several tracking studies for major players in the Financial Services industry. She also collaborated on research publications for the National Heart Foundation and the Australia Council for the Arts.

Since joining Sweeney Research Jacquie has broadened her experience to include FMCG, working extensively across several large-scale strategic projects.

Jacquie holds an Advanced Dual Diploma of Business (Advertising & Marketing) and a Bachelor of Behavioural Science majoring in psychology and sociology.

Ashwin joined Sweeney Research in 2010 after four years at Eureka Strategic Research and IPSOS. In his time in the industry, Ashwin built up a wealth of experience in both qualitative and quantitative methodologies across a wide variety of clients, from the private sector in the finance, insurance and telecommunications industries, to the public sector with Government departments in the areas of health and environment.

Ashwin holds a Bachelor of Science/Commerce and a Graduate Diploma in Science (Developmental Psychology) from the University of Sydney. Ashwin now focuses primarily on quantitative research across a range of industries and specialises in advanced quantitative techniques, such as market segmentations, factor analysis, driver analysis, pricing and the predictive modeling of demand.

Sarah has recently joined Sweeney in 2011 working across primarily qualitative projects for Government and Social research projects.

Sarah holds a Bachelor of Arts from Victoria University in Wellington, New Zealand. She majored in both Education and Media studies, while graduating with Honours in Education studies that took on a broad view of community and social development.

Before making the move to Melbourne, Sarah worked as a researcher/information architect for a global online advertising agency working across online publications for a wide range of industries. This lead the way for making a move into market research in Melbourne. Here Sarah has gained experience in Melbourne research agencies. Most of this time was as a project consultant at Lewers Research where she gained both qualitative and quantitative research experience.

Sarah joined Sweeney Research in 2011 with 6 years’ experience in international qualitative research and brand consultancy.

Originally from the UK, Sarah graduated with an MSc in Genomics in Society from Exeter University, and a first class BA (hons) in Social Science from Durham University, before beginning her career in qualitative brand research.

Prior to joining Sweeney, Sarah worked at Flamingo, an international research and brand consultancy firm, where she worked globally across multiple sectors including FMCG, Alcohol, Retail and Technology. Sarah has particular experience in brand segmentation, positioning, strategic communication development and NPD/innovation. She is passionate about more-ethnographic approaches, and moving qualitative research beyond focus groups.

Kate joined Sweeney Research in 2011 as a Senior Research Consultant specialising in quantitative research. She has over 7 years of experience in South Africa and Australia.

Prior to joining Sweeney Research, Kate was at TNS where she worked across a variety of client sectors. While her main focus was in the FMCG and fast food industries, she also has significant experience in the automotive, government and financial sectors.

Kate has strong expertise across a multitude of methodologies and enjoys developing customised approaches for her clients’ needs. Her particular strengths lie in the areas of brand health and strategy, new product development, concept and product testing, pricing and segmentation studies.

Kate holds a Bachelor of Commerce degree from Stellenbosch University in South Africa.

Genevieve has recently joined Sweeney in 2011, working primarily in a quantitative research role.

Genevieve holds a Bachelor of Commerce from Monash University where she focused on marketing and learned an appreciation for statistics, leading to an interest in market research.

Prior to this graduate position at Sweeney Research, Genevieve was chiefly involved in business development for AIESEC whilst completing her Commerce degree, gaining insight into a wide range of industries both in Australia and Singapore.

David gained his M.A in Marketing from Lancaster University in the UK and his early experience upon graduation was in marketing roles with Kodak and Scott Paper. His career evolved into Business Strategy in Asia, US and Europe with a focus on consumer packaging.

David became General Manager of various packaging businesses within ACI, BTR and Amcor and more recently held the position of Managing Director of Officemax in Australia and New Zealand for 4 years.

David joined Sweeney Research in 2011 as head of Sweeney Corporate research. In this role, his focus is supporting Senior Corporate Affairs executives with vital stakeholder research to enable decision making to be made with confidence.

Jessica joined the team in Sydney during 2011 as a qualitative researcher. Prior to joining Sweeney, she worked on developing brand strategy and creating new brands within a design consultancy. Her depth of experience is grounded in years of reporting and insights experience across the finance, media and food service sectors.

As a research consultant at Sweeney, Jessica is part of the FMCG team. Her focus is on developing bespoke solutions to develop products and services that people can truly connect with.

Jessica holds a Bachelor’s degree in Business and Finance and a Masters in Journalism and Communications from UNSW.

Across Melbourne and Sydney we have a team of twelve staff working in roles supporting our research consultants. We pride ourselves on the quality of our presentations and reports and this comes down to the dedication and inspiration of our PA and office support team.

When conducting qualitative research (focus groups, in-depth interviews, workshops) it's imperative to have the right types of people to talk with. It is for this reasons that we have an in-house recruitment team. Headed by Paula Sweeney, our recruitment team manages the entire recruitment process for all of our research conducted across Australia and New Zealand.

The accuracy and quality of our data is critical. Companies are reliant on our data to make major business decisions and it's got to be spot on, every time. Our DA team is one of the most experienced in the industry and are one of the reasons our data is trusted implicitly by our clients.

Headed by Marlene Brownjohn, who has over 20 years experience in coding (all of this time at Sweeney's!), our coding team works through hundreds of thousands of surveys each year. We are fortunate to have a coding department that is regarded as one of the most efficient and effective in the industry.

With hundreds of casual staff working in our call centre and around the country doing face to face interviews, we have a field department that can manage large volumes of work at any one time. Our team of field managers and supervisors ensure everything runs smoothly day and night whenever and wherever we are conducting research on behalf of our clients.

Headed by our Finance Manager, Gerry Sweeney, our accounts department ensures that all of the individual requirements of our clients can be easily and effectively met.

Headed by Benjamin Page, our Web Development and Applications team offer cutting-edge online and new media solutions for clients. The WDA team is focussed on helping clients engage with our research by building customised interactive reports. The team also works with our qual and quant researchers in the development of applications that leverage the latest technology to create new and interesting ways to collect the thoughts, attitudes and perceptions of consumers. If you want to find out a bit more about some of the innovative work of our WDA team, feel free to get in contact.