- Brought to you by Sweeney Sports, an independent and ISO accredited research specialist
- Extensive trend data available from Beijing and select historical data from the
last five Olympic Games
- Pre and Post Olympic Games studies (Early 2012 and August 2012)
- Quarterly updates on sponsor and TV Rights holder awareness commencing October 2011
- An interactive reporting platform
THE RESEARCH COMPONENTS
There are three components which combine to provide a comprehensive programme of
research among Australian consumers…
1. A Pre-Olympics ‘Benchmark’ Study
A comprehensive national Internet survey of 500 adults for planning purposes.
2. A Post-Olympics Study
A comprehensive national Internet survey of 1,000 adults for impact assessment.
3. Quarterly Pre-Olympics Tracking & Barometer
A quarterly survey of 500 adults to monitor sponsor and TV rights holder awareness
and excitement in the lead up to 2012.
There is also the opportunity to add bespoke questions to the research programme.
SUBSCRIBERS
Our research programme is an invaluable tool for Olympic sponsors, telecast sponsors,
media rights holders, sporting bodies, advertisers, government departments, retailers
and marketing and media agencies.
DELIVERABLES
Subscription is delivered through an Interactive Online Report. This provides fast
access to the full research findings from up to three computers (within a single
organisation). Quarterly updates are provided in the lead up to the 2012 London
Olympic Games and comprehensive analysis following the pre and post-Olympics studies.
KEY TOPICS
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Media
TV Rights holder awareness, media consumption, coverage assessment, telecast sponsor
awareness, advertiser awareness, ratings of individual ex-athletes as commentators,
TV segment sponsor awareness
-
Olympic Involvement
Individual sport interest levels, favourite performances (past and current), medal
expectations and whether delivered, attitudes to the Olympics
-
Athletes
Favourite performances (past and current), admired Olympians (Sweeney Sports Olympian
Index Score)
-
Sponsorship
Olympic sponsor awareness, Australian team sponsor awareness, brandprompted sponsor
awareness, sources of sponsor awareness
-
Respondent Characteristics
There will be multiple layers of analysis possible – demographics, target markets/lifestyle,
geography, lifestage
INVESTMENT
Subscription is $10,000+GST, which provides full access to the research programme.
Additional bespoke question opportunities are available on a limited basis.
To discuss your subscription needs further please contact me directly, or to subscribe
now, please complete the attached subscription form and either fax, e-mail or send
to:
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