One of the largest Australian owned research consultancies
Over three decades, Sweeney Research has grown from a small office in South Melbourne
to become one of Australia’s most respected research companies. We are also now
one of the largest Australian owned research firms and one of the most significant
overall, sitting inside the top ten in terms of annual research revenue.
Sweeney Research was founded in 1972 by Brian Sweeney. Brian is regarded as one
of the leading qualitative researchers in Australia, having been voted by the marketing
and advertising industry in Business Review Weekly magazine as Australia’s Best
Market Researcher. Brian is still actively involved in the business today and his
unique approach to research and the development of strategic solutions shapes the
way all of our consultants work with our clients.
Two cities, one firm
We opened our Sydney office in 1994 to support our growing stable of clients based
in the harbour city. Our philosophy is to work as ‘one firm’ across Australia’s
two largest cities, with complete interaction and collaboration actively encouraged.
We now have over 70 staff and 100+ part timers/casuals working across Melbourne
& Sydney on projects for some of the highest profile organisations and brands
in Australia and New Zealand.
Specialist consultants with ‘something to say’
In recent years, we have developed a range of
specialised areas to complement our broader customised research and to recognise
our expertise and reputation in these domains. One of the best known is
Sweeney Sports & Entertainment which is the leading sports, entertainment
and leisure research consultancy in Australia.
Overlaid on all of this is our commitment to regularly producing syndicated and
proprietary reports designed to tell our
clients ‘what’s happening out there’.
Local focus, major horsepower
For the lifespan of the company, we have placed as much emphasis on our ‘back room’
processes, people and resources as we have on our research consultants. We offer
our clients a fully integrated in-house research solution that allows us to design
and deliver on studies of any size and complexity.
Underpinning our total research consulting capabilities are our
resources which give us total flexibility and complete control over quality
through every step of a project. We see this as an important point of difference.
Much more could be written about all the Sweeney Research milestones as the company
approaches its fourth decade; but perhaps the most important part of the Sweeney
story is the enduring loyalty of many of our
clients and staff. Some of our clients have
been with us for over two decades and their longevity is perhaps the best testament
to level of trust organisations place in us to deliver insights and a fresh perspective.
We’re also extremely proud of the commitment of our staff, with their stability
and loyalty being one of our defining traits.