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About Sweeney - Our Philosophy
To understand and grow your business - To inspire you - To support you - To be accessible - To be passionate and engaged

To understand and grow your business

The aim of Sweeney Research is to provide a platform for business growth and stability by intimately understanding our client's business, their customers and the market within which they operate. We see our role as transforming consumer insights into competitive advantage.

To inspire you

Our goal is to bring our clients closer to their market in each and every study.  We understand that today’s management doesn’t want to be drowned in statistics or reams of verbatim comments.  We see ourselves at the thinking end of the research spectrum and that means drawing out the insights, interpreting their implications and signposting the way forward.  Our reports and presentations are readable, relevant and engaging.  They are tailored for individual clients’ needs and they are delivered on time.  Beyond our formal reports, we also seek to immerse our clients in their research via workshops and creative reporting tools that leverage the latest technologies.

Ultimately, research is only as good as its ability to inspire and guide the people for whom it is intended.

To support you

We don't just hand over a report and move on. We stand by what we say and we are there to support our clients beyond individual projects. This includes talking at conferences, presenting to stakeholders, running or attending workshops, providing input for press releases and more broadly helping to think through challenges and issues. Testament to this commitment is the fact that some of our major clients have been with us for over two decades.

To be accessible

Our service ethic has been the same since our inception and is the backbone of the company.  We are accessible, open and responsive to clients on all projects of all shapes and sizes.  From our chairman down, all of our management are hands-on researchers who directly work with our clients.

To be passionate and engaged

We are enthusiastic and passionate about what we do.  We care about our clients, understand the value of good rapport and aim to create relationships that stand the test of time.